In New York City, Brunch has surpassed the role of a meal and has evolved into a kind of sport. Brunch is an equal opportunity employer. There is a truly Brunch is for everyone – from ritzy Upper East Siders to chic SoHo fashionistas to hipster Brooklynites. No matter what your scene, there is a bevy of Bloodys just waiting to be imbibed. But as a result of the typical NYC plight of having too many options … the idea of where to Brunch can be overwhelming.

Well, we at DIY-NYC have decided to take on the challenge. We are committed to Brunching every weekend…  to bring you the good, the bad, and the Bloody. We will sort of the riff raff. Deliver the specials. The make your own Bloody Bars. And the infamous New York City staple …. the infamous AYCD  i.e. The All You Can Drink Brunch.

Mondays we are all slaves to the proletariat … but Sunday is ours.

Thus was born….

BrunchHeart

They make take our lives, hell they can even take our freedom, but they can never take

OUR BRUNCH.

And so the battle begins…